Since November 2001, the world-famous Italian clothing brand Prada advanced ready to wear group began to install RFID electronic tags on clothing to record relevant information about clothing style, size, color, other details and price.

When customers wear Prada clothes through their store, the RFID system will control the display in the store to play the picture of the model displaying the same clothes on the T-stage in Milan. The use of this technology has greatly increased consumers' sense of achievement after purchasing Prada products.

H & M introduced RFID technology in 2014. This year, H & M plans to install RFID RFID technology in 1800 stores to automatically count product types, quantities and consumption.

INDITEX, Zara's parent company, decided to adopt RFID technology throughout the group in 2014 to improve the group's supply chain, and said that RFID is an important innovation in the new generation of store management.

In the financial report of the first half of 2016, the CEO of INDITEX publicly stated that through the application of RFID technology, the inventory and supply of nearly 70% of the flagship brands were improved. Coupled with the upgrading of design, production and distribution, the sales in the first half of 2016 increased by 11.1% to 10.47 billion euros The profit increased by 7.5% to 1.26 billion euros.

Facts have proved that Zara has achieved ultra-high efficiency through RFID technology, and it only takes about 10 days for its clothing from design concept to finished products on the shelf.

In addition to setting up RFID tags in its stores in 2010, the company has also reduced its inventory of goods by about 85% in addition to using RFID tags in its own stores.

Jean Marc lieby, head of decathlon RFID project, said that RFID technology improved inventory efficiency by five times and reduced commodity loss rate by about 10%.